Liugong has become the most popular overseas expor

Liugong has become an overseas export benchmarking enterprise in the construction machinery industry

Liugong has become an overseas export benchmarking enterprise in the construction machinery industry

China Construction Machinery Information Ti margin

Guide: May 9, in the internationalization process of Guangxi Liugong Machinery Co., Ltd., is a day worth remembering. On the same day, Liugong's company in Poland successfully rolled off the first batch of loaders and excavators, marking a historic and important step for Liugong to realize localized production of its series of products in Europe; Same as

May 9 is a memorable day in the internationalization process of Guangxi Liugong Machinery Co., Ltd. On the same day, Liugong's company in Poland successfully rolled off the first batch of loaders and excavators, marking a historic and important step for Liugong to realize localized production of its series of products in Europe; On the same day, accompanied by a loud whistle, Liugong exported 130 complete machines worth 120million yuan to Ghana at a single time, leaving Liuzhou for West Africa

"the export volume of Liugong excavator accounts for about one third of the number of rotating machines that our export excavation colleagues receive normal load and oblique North traction." Recently, Qin Yong, executive deputy general manager of Liugong international marketing department, said that in the sharpening of international competition, Liugong has developed into a benchmark for export enterprises in China's construction machinery industry. On January 31 this year, Liugong successfully acquired the construction machinery business of Polish HSW company, which is China's largest investment project in Poland so far, opening the prelude to Liugong's international M & A, and laying the foundation for accelerating the construction of the second market in Eastern Europe

affected by factors such as real estate regulation and infrastructure compression, the domestic construction machinery market has entered a downward channel since the second half of last year. According to relevant data, in the first quarter of this year, compared with the same period last year, the sales of domestic main construction machinery loaders, excavators, cranes and bulldozers fell by 40% to 50% year-on-year. Although the domestic market continues to be depressed, Liugong, which has expanded its overseas market for 10 years, has ushered in the spring in international marketing. According to statistics, from January to April this year, Liugong exported more than 3000 complete machines, with a year-on-year increase of more than 40%, which greatly boosted the confidence of enterprises to deal with difficult situations

as early as 2002, the domestic construction machinery market was in full swing under the background of the national implementation of the "western development" and the launch of a new round of infrastructure construction. Although like many enterprises, orders were overwhelmed, Liugong chairman Wang Xiaohua wholeheartedly put forward the idea of "building an open and international Liugong" and led enterprises to take the road of international development

by this year, it has gone through 10 years, from ignorance of the overseas market and zero overseas marketing network to the establishment of overseas marketing service network that has attracted the attention of domestic peers: in March 2004, Liugong established the first overseas marketing company in Australia, making the Australian company a "bridgehead" to enter the construction machinery market in Europe and the United States and other developed countries; In 2008, Liugong built its first overseas manufacturing base in Indore, India, taking the first step of international manufacturing... Now, Liugong has established 10 integrated overseas marketing subsidiaries in Europe, North America, Asia Pacific, the Middle East, covering 115 countries around the world, and the company's overseas sales revenue has therefore reached more than 15%